Find the breakouts and why

Stop burning posts on hunches. Grow on what actually works.

Cullen analyzes the social media posts genuinely breaking out in your algorithm — and shows you exactly why they hit and how to implement them. Real proof, no hallucinations, right inside your browser.

Works on Instagram, TikTok & YouTube Shorts.

Launching soon · be first in line.

The likes trap

Likes are the wrong measurement.

A post can top the likes chart just because the account was bigger by the time it went up, or because it's recent — not because the idea was any good. Sort by likes and you rank an account's biggest-reach posts, not its best and most impactful ones.

The real test: did a post beat its baseline engagement at that time? When it does, the idea won on merit, not on follower count. That's a breakout post, and it can sit 200th by likes.

A level-up post permanently raised the account's baseline engagement — it found an audience and kept it. That's the post worth studying.

@field.atlas3.2× baseline engagement
new baseline
baseline
▲ level-up ▲ breakout
A breakout beats the baseline for a moment.
A level-up moves the baseline.
Claims sized to the evidence

ChatGPT will always give you a reason — even when it’s fabricated.

So why not just ask ChatGPT or Gemini? Because they pattern-match — they don’t substantiate. Ask why a post hit and you get an instant, confident answer built from what usually works, not from how this post actually performed. Guess or fact, it sounds identical — and it’ll never tell you which.

Cullen runs on the same frontier technology — pointed at data, not priors. It measures each post against the account’s own baseline and reads the real engagement, so the accuracy comes from what the numbers actually show — not what an answer should sound like. And what it can’t verify, it flags unverified instead of inventing.

The same post, two answers
ChatGPT

“Strong opening hook — that first line stops the scroll.”

confident · nothing made it check

Cullen

Not the hook. 12 comments quote the line at 0:09▸ 12 comments

“Filmed in one take”unverified

How it works

Cullen kills the busywork. Then it kills the guesswork.

The Busywork — Sort & Capture only $1/mo

Stop doing it by hand.

The enemy: the spreadsheet.

01

Scan any profile

Open any public Instagram, TikTok or YouTube-Shorts profile and run the scan — 60, 120, up to 500 posts deep. Cullen sorts the whole history by how each post actually performed, not by recency or likes. No scrolling, no copying numbers into a sheet.

02

Find the real breakouts

Cullen captures the posts that genuinely broke out — the content and ideas that actually had impact, not the ones that just caught likes. The real outliers rise to the top; the merely-recent sink.

The Guesswork — Analyze & Replicate

Stop trusting the hallucination.

The enemy: the invented lie.

03

Get the grounded why

Cullen analyzes each breakout against the real evidence — reading the actual comments, watching the video — then sizes every claim to what it finds, flagging whatever it can’t see as unverified instead of inventing it.

04

Decide your playbook

Cullen gives you a plan to replicate the winners — not just what to copy, but what to drop: the part that worked for their audience and would flop for yours. The safe move and the bolder swing.

Who it’s for

Made for the one person doing all of it.

You run social for a brand — or you are the brand.

You’re the one sorting the feed by hand, eyeballing what worked, keeping it in a spreadsheet. Cullen scans it in seconds and shows you the real breakouts, so you spend the time making, not sorting.

You’re a creator reverse-engineering your competition.

Real money’s on the line and you’re done burning posts on hunches. Cullen tells you why a post actually broke out — grounded in evidence, not a confident guess you can’t trust.

Cullen is what you open first.

Pricing

Find the breakout for free. Pay when it earns it.

Two weeks free, no card. After that, $1 a month to keep finding the breakouts — and the grounded why behind them is the step up, when you want it.

Level 1 · the busywork

Sort & Capture

Kill the spreadsheet.
Free for 2 weeks, no card
then $1/month, billed yearly ($12)
  • See an account’s entire history ranked by any metric — up to 500 posts, no manual scrolling
  • See what genuinely broke out, not just what caught reach — a breakout & level-up score on every post
  • Instagram & TikTok today, YouTube Shorts coming
  • Works right where you already scroll — Chrome, Arc, Brave, any Chromium browser
Join the waitlist
Level 2 · the guesswork

Analyze & Replicate

Kill the hallucination.
$19 /month
metered credits · top-ups available
  • Enough to break down 500+ Reels a month — 3,000 credits, scaled by video length
  • Grounded breakdowns — every claim tied to the evidence, the rest flagged unverified
  • A play to replicate the winners — built around your brand & voice, not theirs
  • What to drop, not just what to copy
  • The safe move and the bolder swing — a proven replay or a bigger creative bet
Join the waitlist
Level 3 · the legwork

Automate & Generate

Kill the ceiling.
Coming soon
in development · alpha test
  • Catch a pattern while it’s still rising — before it saturates
  • Which moves over-perform for a brand like yours
  • Scripts, hooks, and structure, generated for you
  • A finished video, ready to post
Coming soon
Before your next post

Your next post shouldn’t be a guess.

You’ve seen what raw likes hide, and what a chatbot invents when you ask it why. Two weeks free, no card — point Cullen at any account and watch the real breakouts surface. The grounded why is the step up, when you want it.

Join the waitlist Launching soon · be first in line.